A very popular practice among writers is to promote and market their
books in various ways. Be it a new, upcoming author or a best-selling one,
signing books and giving freebies help the author to connect with their
readers. Also, the readers too love to get
their copies signed by the author. If these gifts are given in paper gift bags,
it can take the present to a completely different level.
Let’s look at some options that bookshops
and authors can explore to reach newer levels of popularity and increase their
book sales:
Donating
books in large numbers to children from lower income families
Education institutes that cater to children from low-income families
can't afford the expenses. They can't
provide the children with the good
quality reading material. Donating a few copies of popular books to them goes a
long way in fulfilling philanthropic responsibilities. Packing the larger
number of books in large wholesale gift bags and giving them to these
institutes at the start of the year will take care of the children’s academic
needs.
Giving free
copies of the book for critical review
For upcoming authors, promoting their books by sharing free copies of
their published books to noteworthy and famous people and book critics earns
them the much-needed feedback. This leads
to a critical evaluation for improvement. Packing these copies in small paper
gift bags and addressing them to these famous critics, politicians and newspaper journalists is a great way to promote
the book. The journalists will also appreciate receiving a neatly wrapped,
crisp paper and fresh smelling copy. They will give you the needed feedback and
suggestions on what they think about the book. Since the paper bags can be
customised, they can be printed with the names and also carry your contact
details for anyone who might be interested in reaching out to you. No surprises
if the next filmmaker who is looking for
a story might read and like your book enough to make a movie out of it. Do pack
a few copies and send them to film producers and directors if you know them.
Book signing
at popular bookshops and stationery stores
Every author loves this part where he visualises himself or herself
signing copies of his book. S/he wants to see a large line of fans with their
copies lined up in the store to have a word with the author and to get their
copy signed by him/her. Using pink gift bags made of paper to keep these books
and give it to them will create an amazing impression of professionalism and
class. In case you are going to have a series of books related to the subject,
or if you would like to leave the fans with any particular message, printing
that or better still, writing that with your handwriting is a great idea. The gift
bags will provide you with a great opportunity to connect with them like never
before.
Using these and any other methods to connect with the readers will help
you in the goal to reach the best-selling
list. Keep doing these if you are yet to get there, and if they like your work,
you will succeed sooner than later.
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